Lloyds TSB commits to £80m London 2012 deal (3 Jan, 2007)

Lloyds TSB commits to £80m London 2012 deal

by Joanna Bowery Marketing 3 Jan 2007

http://www.brandrepublic.com/bulletins/sports/article/624067/lloyds-tsb-commits-80m-london-2012-deal/

Lloyds TSB: backing London 2012

LONDON – Lloyds TSB is set to become the first brand to sign up as a top-tier sponsor of the London 2012 Olympic Games in a deal worth £80m….