Lloyds TSB commits to £80m London 2012 deal (3 Jan, 2007)
9 January 2007
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Lloyds TSB commits to £80m London 2012 deal
by Joanna Bowery Marketing 3 Jan 2007
http://www.brandrepublic.com/bulletins/sports/article/624067/lloyds-tsb-commits-80m-london-2012-deal/
Lloyds TSB: backing London 2012
LONDON – Lloyds TSB is set to become the first brand to sign up as a top-tier sponsor of the London 2012 Olympic Games in a deal worth £80m….
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