International Sport Business Symposium in Vancouver 2010

Message from our colleague, Professor Holger Preuss & Rob Vanwynsberghe

“We are happy to send you the finalized program of our symposium on February 19th in Vancouver at UBC including the address of the place where we will meet. We soon will launch a webpage for further information, directions, side events and most important the registration for you and your colleagues/students.

Due to the papers we accepted (we had a 30% rejection rate) and the great chance to present three top level key note speakers (Richard Pound – former WADA president and IOC member, Klaus Schormann – UIPM president and Sam Ramsamy – IOC Executive Board Member) to you we only have 20 minutes for each presentation. Due to introduction and two questions at the end we kindly ask you to prepare your presentation for 15 min. maximum. Please tell us if you need any other equipment than a projector for your presentation.

Welcome and see you soon
Warm regards

Yours Holger Preuss and Rob Vanwynsberghe


Vancouver, British Columbia, Canada
Feb 19, 2010
Program / Schedule

Hall 1

9:00 – 9:30 am Holger Preuss (GER; JGU)& Robert Sparks (CAN; UBC)
Philippe Blanchard (SUI; Olympic Studies Centre)
Klaus Schormann (GER; President, UIPM)
Keynote I 9:30 – 10:15 Richard Pound (CAN; IOC): Marketing the Olympics
10:15 – 10:35 Coffee Break

Session I

10:35 – 10:55 Sterken, E (NED): Economic Impact of Organizing Large-Scale Sporting
10:55 – 11:15 Neirotti, L (USA): Understanding the Olympic Spectator: A Key Stakeholder
in the Olympic Games
11:30 – 11:45 Coffee Break

Session II

Winter Games
11:45 – 12:05 Parent, M. & Seguin, B. (CAN): Intergovernmental Coordination for the
2010 Winter Games: A Municipal Perspective
12:05 – 12:25 Markin, E. (RUS): The Model of State Administration and Financing in 2014
Sochi Olympics Organizing: World’s Best Practice or Russian Know-how?
12:25 – 12:45 Dickson, T. (AUS): Olympic and Paralympic Legacies: the 2010 Volunteers’
1:00 – 2:20 pm Lunch

Keynote II 2:20 – 3:05

Klaus Schormann (GER; President ,UIPM): Governing an Olympic World
3:05 – 3:10 Short Break

Session III

(Chair Parent)
3:10 – 3:30 Panagiotopoulou, R. (GRE) & Papa, F. (FRA): The Olympic Games and the
new media platforms: Business Opportunities and Constraints in a
networked Society
3:30 – 3:50 Miah, A., Jones, J. & Adi, A. (GBR): The Olympic Games and Web 3.0:
Monetizing the Olympic Movement’s Digital Assets
4:05 – 4:25 Coffee Break

Session IV

Local Sport
(Chair Hiller)
4:25 – 4:45 Lee, C. (KOR): The Impact of Hosting Big Sport Event for the Local Value
Creation; Case of Gangwon Province, Korea.
4:45 – 5:05 Klaus, S. (GER): Olympic Games and Sports Development – Impulse and
Instrument for enhancing physical activity and urban development in
Olympic Cities
5:05 – 5:25 Kidd, B. (CAN): The Limitations of hosting Major Games as a Strategy of
domestic Sports Development

Keynote III 5:45 – 6:30

Sam Ramsamy (RSA; IOC Executive Board Member): Olympic Games:
Major Challenges after being awarded the Games
7 Dinner

Hall 2

Keynote I in Hall 1

10:15 – 10:35 Coffee Break

Session I

10:35 – 10:55 Kaspar, R. (AUT): The Event Life Cyle 2.0. – Lessons Learnt from Olympic
Infrastructure Errors for Olympic Bid and Host Cities
10:55 – 11:15 Maennig, W. & Fedderson, A. (GER): Who Wins the Olympic Bids? An
Empirical Analysis of Key Determinants of Olympic Winter Bids
11:30 – 11:45 Coffee Break

Session II

Chair Ströbel)
11:45 – 12:05 Bondonio, P. & Guala, A. (ITA): Four Years Later: Olympic Effect on Turin’s
12:05 – 12:25 Preuss, H. (GER) & Troelsen, T. (DEN): Place Branding through Mega Sport
Events and the Impact on Stakeholder Communities
12:25 – 12:45 Adi, A. & Miah, A. (GBR): The Olympic Games and the legacy of Olympic
1:00 – 2:20 pm Lunch

Keynote II in Hall 1

3:05 – 3:10 Short Break

Session III

3:10 – 3:30 Kuper, G. & Sterken, E. (NED): Who is going to Win in Vancouver?
3:30 – 3:50 Kempf, H. & Belz, C. (SUI): What is an Olympic Medal worth – the
Quantification of the Intensity of Competition in Olympic Winter Sports
4:05 – 4:25 Coffee Break

Session IV

Youth Olympics
(Chair Bielons)
4:25 – 4:45 Schnitzer, M. (AUT): Will Youth Olympic Games create Sporting Legacies?
4:45 – 5:05 Redl, M. (AUT): Exercising Adaptive Leadership in Olympic Sport
Organizations: The Case of the Youth Olympic Games
5:05 – 5:25 Walzel, S. (GER): First Youth Olympic Games from the Sponsorship

Keynote III in Hall 1

General Information


Liu Institute for Global Issues -The University of British Columbia
6476 NW Marine Drive
Vancouver, BC, Canada

Scientific Committee:

Prof. Dr. Harry Hiller, UCalgary, Canada
Prof. Dr. Benoit Seguin, UOttawa, Canada
Prof. Dr. Harry Arne Solberg, Trondheim Business School, Norway
Prof. Dr. Holger Preuß, Johannes Gutenberg University Mainz, Germany
Prof. Dr. Robert Lentell, University of East London, Great Britain
Dr. Norbert Schütte, Johannes Gutenberg University Mainz, Germany
Dr. Robert Vanwynsberghe, UBC, Canada
Assistant to the committee: Christian Alfs, Johannes Gutenberg University Mainz, Germany


Acknowledged by: Olympic Studies Centre, Lausanne
Johannes Gutenberg University Mainz – Institute
for Sport Science
University of British Columbia – School of
Human Kinetics
Union International de Pentathlon Moderne, Monaco
University of Calgary, Department of Sociology
University of Ottawa, School of Human Kinetic
University of East London, Royal Docks Business School
GB Consulting, Madrid