Whistler launches resort-wide social media effort

(C) VANOC/COVAN
(C) VANOC/COVAN

To mark the first Winter Games of the Twitter era, Tourism Whistler has launched hashtags #whistler30 and #whistlerW5. These social media tools will provide international media with a vital information channel for up-to-the-minute coverage on what’s happening in Whistler – the Host Mountain Resort for the 2010 Olympic and Paralympic Winter Games.

Working with many of its members and community partners, including Whistler Blackcomb, the Resort Municipality of Whistler, and The Fairmont Chateau Whistler, the dedicated Twitter hashtags were developed by Tourism Whistler to deliver media-specific content before, during and after the 2010 Winter Games.

Media using Twitter can find information about Whistler news, events and story ideas by searching for or clicking the #whistler30 tag – named for the “-30-” used to signal the end of a media release.

The #whistlerW5 tag is specifically designed to help media ask questions (who, what, where, when and why) and receive answers from communications staff at the partner organizations as they assist media deliver Whistler-specific stories.

These hashtags will be monitored by communications professionals throughout Whistler to ensure accurate and timely content is being provided to media around the globe. To participate in following and contributing to the information exchange online at www.twitter.com, users simply include the tag in their tweets and they will automatically join the thread.

Tourism Whistler’s Twitter account for media is @mediaTWhistler. Media can also follow the Tourism Whistler account for consumers @GoWhistler as well as partners such as Whistler Blackcomb @WhistlerBlckcmb, Resort Municipality of Whistler @whistler2010com and The Fairmont Chateau Whistler @fairmontwhistlr.