Immersive Olympics #Paris2024

Immersive Olympics #Paris2024

Last week, Sport Accord took place in Birmingham in its return since the pandemic and our Editor in Chief Professor Andy Miah gave an overview of how immersive technologies are dominating the conversation about the latest audience expectations. With a growing number of platforms, technologies and experiences, this is the beginning of a new era of Olympic immersive casting and we’re seeing the early stages with the integration of new broadcast technologies, from immersive audio to virtual reality.

BIRMINGHAM, ENGLAND – APRIL 10: Andy Miah, Professor and Chair of Science Communication & Future Media at University of Salford during SportAccord Summit on day 4 of SportAccord 2024 at the International Convention Centre on April 10, 2024 in Birmingham, England. (Photo by Matthew Lewis/Getty Images)