Paris 2024 Media Shake Up

Paris 2024 Media Shake Up

One of the big changes for media this year is the introduction of ‘Influencer’ accreditations and presence within the media zones. This is a huge development in terms of the history of media change and a strong signal as to what’s driving views on digital channels. Last week, CEO of OBS Yiannis Exarchos game a detailed overview of the plans, but what this may mean for the future of press and wider accreditations is yet to be seen. It’ll certainly introduce an exciting new aspect of news coverage fro Paris 2024 and will shape the digital footprint of the Olympic Games going forwards.