Citizen journalism is nothing new to our world of available technology. It has become second nature for people to capture their experience, events or news in their environments on their phones, cameras or computers. We live in a world were journalism is an action and all of citizens have stepped forth into that call to action.

However, this is the first Olympic Games of its kind were the real stories that are happening are not necessarily the ones that are showcased by the sponsor holding media companies. The internet with its …

Study shows London 2012 has positive effect on tourism
http://www.dominicantoday.com/app/article.aspx?id=21152

London.– Hosting the London 2012 Summer Olympic Games has had a positive effect on London’s tourism, according to research from the national tourism agency VisitBritain.
The VisitBritain website says that information from the Nation Brands Index proves that the 2012 Games are already having a positive effect on people’s perceptions of Britain and their desire to travel.

Lloyds TSB commits to £80m London 2012 deal
by Joanna Bowery Marketing 3 Jan 2007
http://www.brandrepublic.com/bulletins/sports/article/624067/lloyds-tsb-commits-80m-london-2012-deal/
Lloyds TSB: backing London 2012
LONDON – Lloyds TSB is set to become the first brand to sign up as a top-tier sponsor of the London 2012 Olympic Games in a deal worth £80m….

Revealed: the true cost of Olympics
With a possible final bill of £8bn London’s 2012 Olympics could be the most costly sports event ever, says a report obtained by The Observer. Why were the original figures so much lower?
By Denis Campbell
Sunday November 19, 2006
The Observer <http://www.observer.co.uk>
http://politics.guardian.co.uk/gla/story/0,,1951980,00.html
City Hall, Ken Livingstone’s egg-shaped headquarters in the shadow of Tower Bridge, hosted many of the meetings, press conferences and receptions that paved the way for London’s unexpected but euphoric victory last year in the race to stage the 2012 Olympics. Last Wednesday morning it was …