Dr Beatriz Garcia has been at the forefront of debates about culture-led urban regeneration since 1999. Her pioneering work on the cultural impact and legacy of mega-events has informed city strategists around the world, from Sydney to Liverpool, from Taipei to London. Dr Garcia grew up and was educated in Barcelona, specialising in international communication policy, city marketing and the then emerging field of cultural policy research. During her studies, she spent exchange years in France, Australia, the USA, and the UK, where she now resides.
Dr Garcia has led and delivered some of the most high profile projects in culture-led regeneration, first working on the Sydney 2000 Olympic cultural programme, then studying the 10 year legacy of the Glasgow 1990 European City of Culture, followed by the pioneering Impacts 08 research framework on the multiple impacts of Liverpool 2008 European Capital of Culture (ECoC) and the first comprehensive overview of 30-years of ECoC programmingfor the European Parliament. From Sydney onwards, she has conducted primary research at every Olympic Games – Winter and Summer – as well as a range of European Capitals of Culture and Commonwealth Games, funded by such organizations as the British Academy, the UK Arts and Humanities Research Council, the UK Social and Economic Research Council, English Heritage, the Universities China Committee in London, the London Organising Committee for the Olympic Games, the European Commission, the European Parliament and the International Olympic Committee.
Her work was widely utilized to inform the culture bid for the London 2012 Olympic & Paralympic Games. She has acted as expert advisor for many cities bidding for the European Capital of Culture and the Commonwealth Games. She has also been an expert assessor of the bidding process towards the first UK City of Culture title and is a member of the World Design Capital selection committee.
Among her high profile assignments, Dr Garcia has worked closely with senior figures within the European Commission, the European Parliament, the International Olympic Committee, the UK Department of Culture Media and Sport, Arts Council England, and the Mayor of London office. She was in charge of the main legacy evaluation programme for the London 2012 Cultural Olympiad and also informed Scotland’s transition towards the Glasgow 2014 Commonwealth Games cultural programme. She has also completed the first full review of success strategies and long term effects of the 30 year-old European Capital of Culture programme for the European Parliament.
Since 2015, Beatriz is a member of the IOC Culture and Olympic Heritage Commission.